Houban

The Vertical Integration Advantage

Powered by GOH Manufacturing Partnership

Strategic Roadmap

2025 — 2028 and Beyond

PHASE I (2025-2026)

Market Entry

Pilot deployments for government and NGO fleets. Target: 40–50 units.

PHASE II (2026-2027)

Expansion

Introduction of Hybrid/PHEV variants and scaling nationwide charging infrastructure.

PHASE III (2027+)

Localization

Transition to SKD/CKD assembly with an annual target of 1000+ units.

We operate an EV Assembling Plant certified by the Ethiopian Ministry of Transport and Logistics, ensuring all EVs meet rigorous national safety standards. ​

Certified EV Assembler

GOH has successfully deployed over 300 electric vehicles in the Ethiopian market, demonstrating deep technical and operational expertise.

Proven Track Record

This partnership creates a "one-stop" system for import, assembly, and maintenance.

Seamless Ecosystem

Target Sectors

Driving Transformation Across Industries

60%

Public Sector

Municipal projects and government green mandates.

40%

Commercial

Logistics, construction, and agricultural firms seeking rugged, cost-effective utility.

Developmental

NGOs requiring ESG-aligned, low-emission fleet solutions.

Vision & Leadership

"To lead Ethiopia’s industrialization by becoming the nation's primary EV distributor and manufacturer."

Wang Yubao

Major Shareholder

Senior executive with 10+ years in Ethiopian infrastructure and high-level government relations.

Melaku Asimro

CEO

Veteran automotive expert with a vast nationwide service and distribution network.

Woretaw Motbaynor

COO

Certified Senior Economic and Social Affairs Analyst with 15+ years of experience in FDI promotion, investor targeting, industrial transformation, and MSME development.