Houban

HUOBAN IMPORT TRADE PLC

Huoban Import Trade PLC (License: EIC-IP/28749/18) is a strategic joint venture established in 2016. We are a premier automotive leader dedicated to transforming Ethiopia’s transportation landscape through sustainable, electric mobility.

Headquartered in the Dire Dawa Free Trade Zone (FTZ), we leverage a world-class logistics hub to provide end-toend EV solutions—from importation and nationwide distribution to certified after-sales support and future local assembly.

Strategic Partnerships

Huoban leverages high-level alliances with global automotive leaders to provide certified world-class EV technology optimized for Ethiopia’s unique terrain and regulatory standards.

01

GEELY AUTO (Radar Auto)

Introducing the Radar HORIZE RD6: Specifically engineered for Ethiopia’s rugged terrain with 415–500+ km range and AWD/4WD capability. This collaboration introduces Ethiopia’s first high-performance electric pickup featuring Vehicle-to-Load (V2L) technology for industrial and agricultural use.

CORE TECH

Vehicle-to-Load (V2L) for industrial and agricultural use.

Manufacturing Alliances

02

JIANGSU JINPENG GROUP

Provides access to cost-effective light electric vehicle solutions, catering to the high-demand, budget-conscious market segments. Huoban is the exclusive authorized manufacturer and distribution agent for Jinpeng Group.

Market Advantage

High-demand, budget-friendly accessibility for all

Exclusive Manufacturer

03

LIUZHOU WULING (WL BEV)

Focuses on reliable, high-efficiency urban Battery Electric Vehicles (BEVs), ideal for modernizing city logistics and passenger transport.

Optimization

Engineered for modern city logistics and efficient transit.

City Logistics