Houban

Excellence in Motion

A vertically integrated ecosystem driving Ethiopia’s automotive transformation.

The Huoban Journey

The Strategic Edge

Electric Mobility Revolution

Huoban is a first-mover, capitalizing on Ethiopia’s transformative policy environment.​

70%

TCO Savings

Total Cost of Ownership savings compared to traditional fuel vehicles.

$0.03

Low-Cost Energy

Leveraging Ethiopia's renewable electricity for near-zero fuel costs.

✓ Policy Alignment: Supporting the national ban on ICE vehicle imports.

✓ Industrial Roadmap: Transitioning to local SKD/CKD assembly at 300 units/year..

01. Operational Alliances

ARA INTERNATIONAL & GEE GROUP (H.K.)

These strategic partners manage our global supply chain and technical integration. Their expertise ensures a steady flow of inventory and specialized spare parts from Hong Kong/China to the Dire Dawa FTZ

GOH MANUFACTURING

A shareholder-owned partner providing local technical support and the authorized EV Assembly Plant certified by the Ethiopian Ministry of Transport and Logistics, ensuring all units meet national safety standards.

02. Core Competencies

Import & Distribution

Specialized in modern electric and new-energy vehicles, specifically the Geely RD6 (Horize).

Logistics Excellence

Our Dire Dawa FTZ hub ensures rapid customs clearance, centralized spare parts warehousing, and efficient vehicle storage.

Hawassa Primary Hub

Houses our Pre-Delivery Inspection (PDI) center, certified inspection line, and the main training facility for drivers and mechanics.

Addis Ababa Satellite

A dedicated showroom and customer support center targeting passenger-car buyers and institutional clients.

Total Life-Cycle Support

A robust support network providing specialized EV maintenance, certified vehicle inspections, and a market-leading 8-year battery warranty.

Industrial Localization

A clear roadmap to transition from Fully Built-up (FBU) units to local SKD/CKD assembly once volumes hit 300 units/year.